Our innovative project for the creation of sustainable textile from by-products of industrial processing of oranges, awarded last year, is back in Stockholm on the stage of the Global Change Award by H&M Foundation, witnessing the interest of the fashion system for sustainable materials.
Launched in August 2015 by the independent and non-profit Foundation wanted by Stefan Persson’s family, the owner of the well-known H&M fashion brand, the Prize aims to support innovative ideas that can help to protect the earth’s natural resources and close the loop for fashion.
In the previous edition, our Orange Fiber, selected by a an international expert jury among more than 2,700 projects from 112 different countries, shared with 4 other projects the victory of Global Change Award, winning a grant of €150,000 (of a total grant of EUR €1 million) and a year of innovation accelerator provided by H&M Foundation in collaboration with Accenture and the KTH Royal Institute of Technology in Stockholm to develop the project.
Our Enrica Arena, back in Stockholm at the invitation of the H&M Foundation, shared her experience as a winner of the last edition with the new finalists of Global Change Award and attended several meetings with the international press, witnessing the progress made over the last year, thanks to the acceleration program offered by H&M Foundation.
Exhibition areas specially created within the Fotografiska Museum and in the splendid rooms of the City Hall in Stockholm, gave the opportunity to the last year’s winners to describe the latest advances, such as new sustainable fabric variants from citrus, respectively, a twill, a poplin and a jersey, in natural white and black colors.
Effectively using the grant, the specialized support received and the network of intertwined relationships with the players in the fashion industry and manufacturing, we have achieved great progress in the development of our project, laying a solid foundation for the future of the company in the fashion-fabrics market.
On the occasion of the award ceremony of the new edition of Global Change Award, which took place last 5 th April in the presence of Mister Karl-Johan Persson (CEO H&M) and other distinguished guests attending the event, Enrica Arena wore, in absolute preview, one dress from the first fashion collection created exclusively with our Orange Fiber fabrics by a famous and historic Italian fashion brand.
The official launch of the capsule collection, and the name of the label that signed the collection will be announced to the press in the next days.