{"id":8188,"date":"2021-11-08T19:15:14","date_gmt":"2021-11-08T19:15:14","guid":{"rendered":"https:\/\/orangefiber.it\/orange-fiber-tencel-limited-edition-initiative-3\/"},"modified":"2021-11-19T17:11:56","modified_gmt":"2021-11-19T17:11:56","slug":"orange-fiber-tencel-limited-edition-initiative-3","status":"publish","type":"post","link":"https:\/\/orangefiber.it\/it\/orange-fiber-tencel-limited-edition-initiative-3\/","title":{"rendered":"Orange Fiber e TENCEL\u2122 Limited Edition Iniziativa"},"content":{"rendered":"

July 14, 2021<\/strong><\/p>\n

Lenzing and Orange Fiber introduce the first TENCEL\u2122 branded lyocell fiber made of orange pulp and wood sources \u2013 presenting a new sustainable offering for the fashion industry<\/p>\n

14 July 2021 \u2013 Lenzing & Catania \u2013 Lenzing Group, a leading global producer of wood-based specialty fibers, is partnering with Orange Fiber, an Italian company which has patented the pulp production process for citrus by-products, to produce the first ever TENCEL\u2122 branded lyocell fiber made of orange and wood pulp. This new product aims to realize both companies\u2019 shared vision to enhance sustainability in the textile and fashion industry. The new TENCEL\u2122 Limited Edition initiative combines the imagination, innovation and inspiration of eco-responsible textiles, through reinventing TENCEL\u2122 branded fibers using unconventional sustainable raw materials.<\/p>\n

\u201cThe introduction of TENCEL\u2122 Limited Edition leverages our leading edge in highly sustainable production processes and we are proud to collaborate on this special edition fiber series with Orange Fiber.\u201d said Gert Kroner, Vice President of Global Research and Development at the Lenzing Group. \u201cBy upcycling waste materials such as orange peels in our products, we are taking proactive steps towards a more sustainable future and minimizing the environmental impact of waste.\u201d<\/p>\n

Seeking outside of what is conventionally available<\/h4>\n

The TENCEL\u2122 Limited Edition in partnership with Orange Fiber presents a novel cellulosic fiber to further inspire sustainability across the industry value chain and push the boundaries of innovation. The fibers are currently being transformed into a new collection of fabrics which Orange Fiber will present to the market in October 2021.<\/p>\n

\u201cLenzing is an industry leader in sustainable fibers and we are proud to partner with them to create this new material which will become a valuable resource for the textile and fashion industry. This pioneering production model can help revolutionize the fashion industry and empower brands who are looking for eco-responsible textile value chains,\u201d said Enrica Arena, Chief Executive Officer of Orange Fiber. \u201cWith consumers becoming more eco-conscious, it is imperative for the industry to evolve in tangent and innovate with sustainable materials to stay efficient, competitive and save our planet for future generations. This virtuous synergy represents a fundamental step in our journey towards sustainable fabric production from renewable sources, validates our patent industrially, and enables us to increase our production capacity thus satisfying the needs of fashion brands.\u201d<\/p>\n

Innovating with partners across the supply chain<\/h4>\n

As increased regulations for sustainability pose new challenges for all levels of the supply chain, every stakeholder must work together to support this transition. From manufacturers to retailers, partnerships facilitate the exchange of resources and expertise to resolve the issue of textile pollution. The TENCEL\u2122 brand aims to guide its many global textile partners in adopting and achieving an efficient closed-loop process, as well as to achieve high industry standards.<\/p>\n

\u201cOur cooperation with Orange Fiber showcases Lenzing\u2019s commitment to partnering for change. We are excited to support rising industry trailblazers to bring their innovative ideas to fruition,\u201d adds Kroner. \u201cCollaborations like these can bring about groundbreaking change, and our TENCEL\u2122 Limited Edition initiative offers an opportunity for companies of all sizes to join forces with Lenzing.\u201d<\/p>\n

Collections produced from TENCEL\u2122 Limited Edition with Orange Fiber will have dedicated marketing materials, such as special edition co-branded swing tags, which will provide relevant information about the process of production and materials involved. The goal is to encourage co-development of innovative solutions to give waste a new life and promote greater transparency in the textile and fashion industry to fully achieve sustainable industry practices.<\/p>\n

Reblog \u2013 Lenzing.com<\/a> \u2013 Press Release<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover the first TENCEL\u2122 branded lyocell fiber made of orange pulp and wood sources.<\/p>\n","protected":false},"author":2,"featured_media":8190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-8188","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ultime-notizie","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nOrange Fiber e TENCEL\u2122 Limited Edition Iniziativa • Orange Fiber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orangefiber.it\/it\/orange-fiber-tencel-limited-edition-initiative-3\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange Fiber e TENCEL\u2122 Limited Edition 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