Fashioned From Nature at the V&A London
Orange Fiber was chosen to be among the 300 pieces of art selected for the Fashioned From Nature Exhibition at the famous V & A Museum.
An exclusive Salvatore Ferragamo ensemble crafted with our sustainable fabrics from citrus juice by-products among the 300 fascinating and unsettling objects showcased at the V&A Museum of London for the Fashioned from Nature exhibition, the first UK exhibition to explore the complex relationship between fashion and nature from 1600 to the present day.
From April 21st until January 27th 2019, the exhibition will show how the beauty and power of nature has long-inspired the fashion industry, with exquisite garments and accessories ranging from Christian Dior to Dries van Noten and Philip Treacy.
The exhibition will also encourage to reflect on how fashion’s processes and constant demand for raw materials endanger the environment, showing some iconic pieces of clothes designed to effectively highlight this issue, such as the creations by Vivienne Westwood and Fashion Revolution.
Spanning a period of over 400 years, the exhibition will invite visitors to consider how clothes are made and sourced, and how fashion industry and consumers can change the traditional – and polluting – model of production choosing sustainable fabrics and circular processes of design and production.
In this perspective, an entire section of the exhibition will be dedicated to some of the most successful green creations of the last years.
The exclusive ensemble crafted by Salvatore Ferragamo with our sustainable fabrics from citrus juice by-products will be part of this amazing installation, proving the shared Responsible Passion of the two brands and the success of a fruitful collaboration initiated last year.
On the occasion of the Earth Day 2017 on April 22nd, indeed, our two brands have come together to launch the Ferragamo Orange Fiber Collection, a daily wear capsule collection of ethereal, breezy pieces flawlessly suited for the spring/summer season and beautifully constructed with the softest of fabrics for a renewed wearing experience.
The high quality of the Orange Fiber fabric, the precious prints by the Italian designer Mario Trimarchi and the stylistic mark of the Salvatore Ferragamo Maison for an exclusive collection that sounds like a hymn to the new luxury 3.0, the new way to design considering the future of our world.