Vogue YOOX Challenge – The Future of Responsible Fashion
One year since our victory, we are happy to announce the collaboration 8 by Orange Fiber
In November 2021 our company was declared winner of the Vogue YOOX Challenge, among 28 finalists, by a panel of international fashion industry experts.
That was just the beginning of the mentoring path dedicated to the development and growth of our business idea led by Vogue Italia and YOOX.
During this year we had the opportunity to be involved in the process of creating and producing the first homeware collection designed by 8 by YOOX, called “8 by Orange Fiber”, which will be available on YOOX starting from Tuesday the 6th of December.
The items, produced in Orange Fiber and Better Cotton Initiative-certified cotton, are the first made with the new fiber Tencel Limited Edition x Orange Fiber produced through the partnership that we established with Lenzing Group in 2021.
We would like to thank the promoters of The Future of Responsible Fashion challenge for the incredible growth opportunity they have offered us and for the chance to launch our fabrics on a new market, homeware products, through a special design collection.
The Vogue YOOX Challenge project aiming at scouting startups and new talents in the fashion world was first launched in February 2020, during Milan Fashion Week, in the church San Paolo Converso. The 2021 edition was open for applications also from the Design world. The challenge is one of the activities of the well-established collaboration between Vogue Italia and YOOX, that focuses on supporting a new generation of creatives and empowering them throughout their launch on the market.